In product development, traditional cost assessments often overlook the broader financial impact of lost revenue, capital expenses, and overhead. True cost optimization requires a system-wide approach—one that accounts for time, SG&A, and integration complexities.
Our latest case study with East West Manufacturing highlights how ECM’s PCB Stator technology reshapes this equation, driving streamlined production, faster time to market, and reduced total costs.
The Bigger Picture: Manufacturing Challenges
Manufacturers today face mounting pressure to balance innovation with cost efficiency. Conventional motor solutions often introduce hidden expenses—longer development cycles, rigid design constraints, and high capital investments in tooling and production lines. These inefficiencies not only increase actual unit costs but also slow time to market, restricting a company’s ability to scale and book revenue.
ECM’s collaboration with East West Manufacturing demonstrates how PCB Stator technology overcomes these challenges. By integrating our patented PCB Stator motor innovation into manufacturing processes, businesses can achieve significant system-wide benefits–from lower production costs to enhanced supply chain flexibility.

Transforming Manufacturing with PCB Stator Technology
ECM’s PCB Stator motors, designed using our proprietary PrintStator Motor CAD platform, replace traditional copper windings with an ultra-thin printed circuit board. This innovative approach delivers electric motors that are up to 70% lighter, over 90% efficient, use 80% fewer raw materials, and operate up to 30 dB quieter than conventional options. But the advantages extend far beyond the motor itself—they translate into measurable cost savings throughout the entire manufacturing cycle.
System-Level Benefits of PCB Stator Manufacturing
Reduced Capital Investment & Faster Time to Market
Eliminating traditional winding processes significantly lowers capital expenditures. ECM’s PCB Stator motors streamline production by removing costly tooling requirements, enabling faster prototyping and simplified assembly. This reduction in production complexity allows manufacturers to accelerate product launches (and revenue capture) while minimizing financial risk.
Customization Without Added Overhead
Through PrintStator Motor CAD, manufacturers can create fully optimized, application-specific motors without requiring costly adaptations, such as voltage converters or extensive redesigns. This flexibility ensures seamless integration while reducing SG&A and engineering overhead.
Material & Space Efficiency
By using 80% fewer raw materials and eliminating iron cores, ECM’s PCB Stator motors reduce both material costs and manufacturing footprints. Their lightweight, compact design also unlocks new possibilities for space-constrained applications, from HVAC to consumer electronics.

Optimized High-Mix, Low-Volume Production
Manufacturers managing multiple SKUs benefit from ECM’s high-mix optimization capabilities. Standardized hardware packages and flexible production lines reduce overhead while allowing efficient scaling across diverse product ranges.
Minimized Integration Costs & Performance Losses
Traditional motors often require additional expenditure to cover design adjustments to mitigate shortcomings, such as noise, vibration, and thermal management. PCB Stator motors’ inherently quiet operation and efficient heat dissipation simplify integration, reducing these additional costs and improving overall system performance.
Unlocking New Opportunities
The insights from our case study with East West Manufacturing reinforce the growing need for manufacturers to evaluate system-wide efficiencies and adopt a more comprehensive assessment of total unit production costs. PCB Stator technology enables companies to enhance profitability through product differentiation, optimized system costs, and lower capital investment.
Learn More
Discover how ECM’s PCB Stator technology is transforming motor manufacturing and unlocking new opportunities for cost savings and efficiency. Read the full case study here: https://pcbstator.com/case-studies/tackling-manufacturing-challenges-with-transformative-electric-motor-design-technology/